4 lessons in digital transformation from the lucrative K-pop industry
K-pop is set to become one of the most lucrative industries in the world thanks to digital transformation, and this provides important insights and lessons for businesses more broadly, says UNSW Business School's Felix Tan
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2020
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| Online Access: | https://ink.library.smu.edu.sg/pers/549 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1544&context=pers |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | K-pop is set to become one of the most lucrative industries in the world thanks to digital transformation, and this provides important insights and lessons for businesses more broadly, says UNSW Business School's Felix Tan |
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