The threat of MediaCorp to MediaWorks

• المؤلفون الرئيسيون: Boo, Rosalind Gek Peng, Lau, Jye Yu
• مؤلفون آخرون: Teo, Jack Cheng Chuah
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Management::Competition
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/8478
• المؤسسة: Nanyang Technological University

This project explores the competition between MediaCorp Tv and MediaWorks. This project studies the types of programmes preferred by viewers and work out a Tv schedule for MediaWorks; both channel U and Channel i (formally known as Tv Works).