Seeking the threshold effect in self-reference theory : using collectivism to increase distance between real and ideal self-image

Seeking the threshold effect in self-reference theory : using collectivism to increase distance between real and ideal self-image

This research commenced with the intention to seek a threshold effect for collectivists regarding their attitudes towards advertisements as the distance between their self-image and the image projected in an advertisement is accentuated. The experimental process makes use of the individualists and c...

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Main Authors: Ngan, Hui Hong., Quek, Hein Luan., Ng, Soo Rei.
Other Authors: Marshall, Roger
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Advertising
Online Access:http://hdl.handle.net/10356/8521
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-8521
record_format dspace
spelling sg-ntu-dr.10356-85212023-05-19T06:08:59Z Seeking the threshold effect in self-reference theory : using collectivism to increase distance between real and ideal self-image Ngan, Hui Hong. Quek, Hein Luan. Ng, Soo Rei. Marshall, Roger Nanyang Business School DRNTU::Business::Advertising This research commenced with the intention to seek a threshold effect for collectivists regarding their attitudes towards advertisements as the distance between their self-image and the image projected in an advertisement is accentuated. The experimental process makes use of the individualists and collectivists as two different groups to conduct the analysis. 2008-09-24T07:22:13Z 2008-09-24T07:22:13Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/8521 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Advertising
spellingShingle DRNTU::Business::Advertising
Ngan, Hui Hong.
Quek, Hein Luan.
Ng, Soo Rei.
Seeking the threshold effect in self-reference theory : using collectivism to increase distance between real and ideal self-image
description This research commenced with the intention to seek a threshold effect for collectivists regarding their attitudes towards advertisements as the distance between their self-image and the image projected in an advertisement is accentuated. The experimental process makes use of the individualists and collectivists as two different groups to conduct the analysis.
author2 Marshall, Roger
author_facet Marshall, Roger
Ngan, Hui Hong.
Quek, Hein Luan.
Ng, Soo Rei.
format Final Year Project
author Ngan, Hui Hong.
Quek, Hein Luan.
Ng, Soo Rei.
author_sort Ngan, Hui Hong.
title Seeking the threshold effect in self-reference theory : using collectivism to increase distance between real and ideal self-image
title_short Seeking the threshold effect in self-reference theory : using collectivism to increase distance between real and ideal self-image
title_full Seeking the threshold effect in self-reference theory : using collectivism to increase distance between real and ideal self-image
title_fullStr Seeking the threshold effect in self-reference theory : using collectivism to increase distance between real and ideal self-image
title_full_unstemmed Seeking the threshold effect in self-reference theory : using collectivism to increase distance between real and ideal self-image
title_sort seeking the threshold effect in self-reference theory : using collectivism to increase distance between real and ideal self-image
publishDate 2008
url http://hdl.handle.net/10356/8521
_version_ 1770565151535136768

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