Third-person perception of science narratives : the case of climate change denial
Science communicators are increasingly recognizing the potential of narratives to reach and influence audiences. However, do audiences recognize and consider this tactic when evaluating how such messages influence themselves and others? This study compares third-person perceptions of persuasive narr...
Saved in:
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
2019
|
| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/85510 http://hdl.handle.net/10220/49226 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | Science communicators are increasingly recognizing the potential of narratives to reach and influence audiences. However, do audiences recognize and consider this tactic when evaluating how such messages influence themselves and others? This study compares third-person perceptions of persuasive narrative and nonnarrative messages in a climate change context. Results suggest that individuals are aware of the influence of narratives and are able to resist this influence, but this is only when they perceive a message as having negative influence. Otherwise, individuals underestimate the influence of narratives on themselves. These findings add an audience-centered perspective to the current discussions on incorporating narratives within science communication. |
|---|