Case study : Citibank's co-branding strategy.

This research is based on the marketing strategy of Citibank's co-branded cards. The findings are based mostly on interviews with Citibank's personnel and advertising agency. The results showed that Citibank is confident with the future of co-branded cards and is committed to co-branding s...

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Bibliographic Details
Main Authors:	Tang, Marilyn Mung Chiou., Tay, Karen Lay Tin., Tham, Wai Fun.
Other Authors:	Dana, Teresa Elizabeth
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business
Online Access:	http://hdl.handle.net/10356/8577
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

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record_format	dspace
spelling	sg-ntu-dr.10356-85772023-05-19T06:09:02Z Case study : Citibank's co-branding strategy. Tang, Marilyn Mung Chiou. Tay, Karen Lay Tin. Tham, Wai Fun. Dana, Teresa Elizabeth Nanyang Business School DRNTU::Business This research is based on the marketing strategy of Citibank's co-branded cards. The findings are based mostly on interviews with Citibank's personnel and advertising agency. The results showed that Citibank is confident with the future of co-branded cards and is committed to co-branding strategy. 2008-09-24T07:22:49Z 2008-09-24T07:22:49Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/8577 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business
spellingShingle	DRNTU::Business Tang, Marilyn Mung Chiou. Tay, Karen Lay Tin. Tham, Wai Fun. Case study : Citibank's co-branding strategy.
description	This research is based on the marketing strategy of Citibank's co-branded cards. The findings are based mostly on interviews with Citibank's personnel and advertising agency. The results showed that Citibank is confident with the future of co-branded cards and is committed to co-branding strategy.
author2	Dana, Teresa Elizabeth
author_facet	Dana, Teresa Elizabeth Tang, Marilyn Mung Chiou. Tay, Karen Lay Tin. Tham, Wai Fun.
format	Final Year Project
author	Tang, Marilyn Mung Chiou. Tay, Karen Lay Tin. Tham, Wai Fun.
author_sort	Tang, Marilyn Mung Chiou.
title	Case study : Citibank's co-branding strategy.
title_short	Case study : Citibank's co-branding strategy.
title_full	Case study : Citibank's co-branding strategy.
title_fullStr	Case study : Citibank's co-branding strategy.
title_full_unstemmed	Case study : Citibank's co-branding strategy.
title_sort	case study : citibank's co-branding strategy.
publishDate	2008
url	http://hdl.handle.net/10356/8577
_version_	1770566928173105152

Case study : Citibank's co-branding strategy.

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