Case study : Citibank's co-branding strategy.
This research is based on the marketing strategy of Citibank's co-branded cards. The findings are based mostly on interviews with Citibank's personnel and advertising agency. The results showed that Citibank is confident with the future of co-branded cards and is committed to co-branding s...
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sg-ntu-dr.10356-85772023-05-19T06:09:02Z Case study : Citibank's co-branding strategy. Tang, Marilyn Mung Chiou. Tay, Karen Lay Tin. Tham, Wai Fun. Dana, Teresa Elizabeth Nanyang Business School DRNTU::Business This research is based on the marketing strategy of Citibank's co-branded cards. The findings are based mostly on interviews with Citibank's personnel and advertising agency. The results showed that Citibank is confident with the future of co-branded cards and is committed to co-branding strategy. 2008-09-24T07:22:49Z 2008-09-24T07:22:49Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/8577 Nanyang Technological University application/pdf |
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DRNTU::Business Tang, Marilyn Mung Chiou. Tay, Karen Lay Tin. Tham, Wai Fun. Case study : Citibank's co-branding strategy. |
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This research is based on the marketing strategy of Citibank's co-branded cards. The findings are based mostly on interviews with Citibank's personnel and advertising agency. The results showed that Citibank is confident with the future of co-branded cards and is committed to co-branding strategy. |
author2 |
Dana, Teresa Elizabeth |
author_facet |
Dana, Teresa Elizabeth Tang, Marilyn Mung Chiou. Tay, Karen Lay Tin. Tham, Wai Fun. |
format |
Final Year Project |
author |
Tang, Marilyn Mung Chiou. Tay, Karen Lay Tin. Tham, Wai Fun. |
author_sort |
Tang, Marilyn Mung Chiou. |
title |
Case study : Citibank's co-branding strategy. |
title_short |
Case study : Citibank's co-branding strategy. |
title_full |
Case study : Citibank's co-branding strategy. |
title_fullStr |
Case study : Citibank's co-branding strategy. |
title_full_unstemmed |
Case study : Citibank's co-branding strategy. |
title_sort |
case study : citibank's co-branding strategy. |
publishDate |
2008 |
url |
http://hdl.handle.net/10356/8577 |
_version_ |
1770566928173105152 |