Case study : Citibank's co-branding strategy.

This research is based on the marketing strategy of Citibank's co-branded cards. The findings are based mostly on interviews with Citibank's personnel and advertising agency. The results showed that Citibank is confident with the future of co-branded cards and is committed to co-branding s...

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Main Authors: Tang, Marilyn Mung Chiou., Tay, Karen Lay Tin., Tham, Wai Fun.
Other Authors: Dana, Teresa Elizabeth
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/8577
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-8577
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spelling sg-ntu-dr.10356-85772023-05-19T06:09:02Z Case study : Citibank's co-branding strategy. Tang, Marilyn Mung Chiou. Tay, Karen Lay Tin. Tham, Wai Fun. Dana, Teresa Elizabeth Nanyang Business School DRNTU::Business This research is based on the marketing strategy of Citibank's co-branded cards. The findings are based mostly on interviews with Citibank's personnel and advertising agency. The results showed that Citibank is confident with the future of co-branded cards and is committed to co-branding strategy. 2008-09-24T07:22:49Z 2008-09-24T07:22:49Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/8577 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business
spellingShingle DRNTU::Business
Tang, Marilyn Mung Chiou.
Tay, Karen Lay Tin.
Tham, Wai Fun.
Case study : Citibank's co-branding strategy.
description This research is based on the marketing strategy of Citibank's co-branded cards. The findings are based mostly on interviews with Citibank's personnel and advertising agency. The results showed that Citibank is confident with the future of co-branded cards and is committed to co-branding strategy.
author2 Dana, Teresa Elizabeth
author_facet Dana, Teresa Elizabeth
Tang, Marilyn Mung Chiou.
Tay, Karen Lay Tin.
Tham, Wai Fun.
format Final Year Project
author Tang, Marilyn Mung Chiou.
Tay, Karen Lay Tin.
Tham, Wai Fun.
author_sort Tang, Marilyn Mung Chiou.
title Case study : Citibank's co-branding strategy.
title_short Case study : Citibank's co-branding strategy.
title_full Case study : Citibank's co-branding strategy.
title_fullStr Case study : Citibank's co-branding strategy.
title_full_unstemmed Case study : Citibank's co-branding strategy.
title_sort case study : citibank's co-branding strategy.
publishDate 2008
url http://hdl.handle.net/10356/8577
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