Case study : Citibank's co-branding strategy.
This research is based on the marketing strategy of Citibank's co-branded cards. The findings are based mostly on interviews with Citibank's personnel and advertising agency. The results showed that Citibank is confident with the future of co-branded cards and is committed to co-branding s...
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Main Authors: | Tang, Marilyn Mung Chiou., Tay, Karen Lay Tin., Tham, Wai Fun. |
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Other Authors: | Dana, Teresa Elizabeth |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/8577 |
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Institution: | Nanyang Technological University |
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