Case study : Citibank's co-branding strategy.

This research is based on the marketing strategy of Citibank's co-branded cards. The findings are based mostly on interviews with Citibank's personnel and advertising agency. The results showed that Citibank is confident with the future of co-branded cards and is committed to co-branding s...

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Bibliographic Details
Main Authors: Tang, Marilyn Mung Chiou., Tay, Karen Lay Tin., Tham, Wai Fun.
Other Authors: Dana, Teresa Elizabeth
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/8577
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Institution: Nanyang Technological University

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