Marketing guidelines for internet banking.

This report seeks to formulate conceptual frameworks as a basis for our discussion on Internet Banking. We have suggested some guidelines to address the impediments uncovered in our research to help banks in expanding both locally and geographically.

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Bibliographic Details
Main Authors: Lee, Meng., Chang, Agnes May Ling., Seng, Patricia Su Mei.
Other Authors: McGovern, Ian
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/8601
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Institution: Nanyang Technological University