Marketing guidelines for internet banking.

• Main Authors: Lee, Meng., Chang, Agnes May Ling., Seng, Patricia Su Mei.
• Other Authors: McGovern, Ian
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Finance::Electronic banking
• Online Access: http://hdl.handle.net/10356/8601
• Institution: Nanyang Technological University

This report seeks to formulate conceptual frameworks as a basis for our discussion on Internet Banking. We have suggested some guidelines to address the impediments uncovered in our research to help banks in expanding both locally and geographically.