Investigation into the dimensions that influence undergraduates in the selection of an Internet bank.
An investigation into the dimensions that influence the selection of an Internet bank of undergraduates. The seven dimensions investigated are ‘assurance’, ‘accessibility’, ‘responsiveness’, ‘communication’, ‘user-friendliness’, ‘pricing’ and ‘appearance’.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11647 |
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| Institution: | Nanyang Technological University |