Investigation into the dimensions that influence undergraduates in the selection of an Internet bank.

• Main Authors: Lim, Ee Ling., Fong, Lisa., Hoon, Tian Loong.
• Other Authors: Gerrard, Philip
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Finance::Electronic banking
• Online Access: http://hdl.handle.net/10356/11647
• Institution: Nanyang Technological University

An investigation into the dimensions that influence the selection of an Internet bank of undergraduates. The seven dimensions investigated are ‘assurance’, ‘accessibility’, ‘responsiveness’, ‘communication’, ‘user-friendliness’, ‘pricing’ and ‘appearance’.