The economics of user-generated content : impacts on consumer decision-making and consumption
Nowadays, many of the online content is user-generated content. User-generated content is any type of content created and published by unpaid contributors (end users) mainly on social media platforms or on e-commerce platforms and is read, viewed, or consumed by other end users of the platforms. Use...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2019
|
| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/86055 http://hdl.handle.net/10220/48376 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |
| Language: | English |