The economics of user-generated content : impacts on consumer decision-making and consumption
Nowadays, many of the online content is user-generated content. User-generated content is any type of content created and published by unpaid contributors (end users) mainly on social media platforms or on e-commerce platforms and is read, viewed, or consumed by other end users of the platforms. Use...
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| 格式: | Theses and Dissertations |
| 語言: | English |
| 出版: |
2019
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| 主題: | |
| 在線閱讀: | https://hdl.handle.net/10356/86055 http://hdl.handle.net/10220/48376 |
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| 機構: | Nanyang Technological University |
| 語言: | English |