Winning the Battle of the Memes

In the ongoing struggle against violent extremism, winning the battle of the memes is very important. Four factors: Message, Messenger, Mechanism and Market Receptivity, are relevant in ensuring the “stickiness” of memes.

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Bibliographic Details
Main Author: Kumar Ramakrishna
Other Authors: S. Rajaratnam School of International Studies
Format: Commentary
Language:English
Published: 2017
Subjects:
Online Access:https://hdl.handle.net/10356/86060
http://hdl.handle.net/10220/43949
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Institution: Nanyang Technological University
Language: English