Winning the Battle of the Memes
In the ongoing struggle against violent extremism, winning the battle of the memes is very important. Four factors: Message, Messenger, Mechanism and Market Receptivity, are relevant in ensuring the “stickiness” of memes.
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| Language: | English |
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2017
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sg-ntu-dr.10356-860602024-01-22T06:50:18Z Winning the Battle of the Memes Kumar Ramakrishna S. Rajaratnam School of International Studies Conflict and Stability Country and Region Studies In the ongoing struggle against violent extremism, winning the battle of the memes is very important. Four factors: Message, Messenger, Mechanism and Market Receptivity, are relevant in ensuring the “stickiness” of memes. 2017-10-31T06:16:28Z 2019-12-06T16:15:14Z 2017-10-31T06:16:28Z 2019-12-06T16:15:14Z 2017 Commentary Kumar Ramakrishna. (2017). Winning the battle of the memes. (RSIS Commentaries, No. 189). RSIS Commentaries. Singapore: Nanyang Technological University. https://hdl.handle.net/10356/86060 http://hdl.handle.net/10220/43949 en_US RSIS Commentaries, 189-17 Nanyang Technological University 4 p. application/pdf |
| institution |
Nanyang Technological University |
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NTU Library |
| continent |
Asia |
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Singapore Singapore |
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NTU Library |
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DR-NTU |
| language |
English |
| topic |
Conflict and Stability Country and Region Studies |
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Conflict and Stability Country and Region Studies Kumar Ramakrishna Winning the Battle of the Memes |
| description |
In the ongoing struggle against violent extremism, winning the battle of the memes is very important. Four factors: Message, Messenger, Mechanism and Market Receptivity, are relevant in ensuring the “stickiness” of memes. |
| author2 |
S. Rajaratnam School of International Studies |
| author_facet |
S. Rajaratnam School of International Studies Kumar Ramakrishna |
| format |
Commentary |
| author |
Kumar Ramakrishna |
| author_sort |
Kumar Ramakrishna |
| title |
Winning the Battle of the Memes |
| title_short |
Winning the Battle of the Memes |
| title_full |
Winning the Battle of the Memes |
| title_fullStr |
Winning the Battle of the Memes |
| title_full_unstemmed |
Winning the Battle of the Memes |
| title_sort |
winning the battle of the memes |
| publishDate |
2017 |
| url |
https://hdl.handle.net/10356/86060 http://hdl.handle.net/10220/43949 |
| _version_ |
1789483122831654912 |