10 task retail service process : a model of customer service excellence

Through SERVQUAL, AIDA, and past research on the retail service encounter, we conducted qualitative research in the form of an in-depth interview and focus group to develop the 10 Retail Service Process. This model focuses on key operations that a retail outlet should excel in to provide excellent c...

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Main Authors: Low, Brendan Shun Wei, Tey, Jack Kie, Siregar Sherwin Parulian Tien
Other Authors: Lee, Pui Mun
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/8611
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-8611
record_format dspace
spelling sg-ntu-dr.10356-86112023-05-19T06:09:04Z 10 task retail service process : a model of customer service excellence Low, Brendan Shun Wei Tey, Jack Kie Siregar Sherwin Parulian Tien Lee, Pui Mun Nanyang Business School DRNTU::Business::Marketing::Customer services Through SERVQUAL, AIDA, and past research on the retail service encounter, we conducted qualitative research in the form of an in-depth interview and focus group to develop the 10 Retail Service Process. This model focuses on key operations that a retail outlet should excel in to provide excellent customer service. 2008-09-24T07:23:09Z 2008-09-24T07:23:09Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8611 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Customer services
spellingShingle DRNTU::Business::Marketing::Customer services
Low, Brendan Shun Wei
Tey, Jack Kie
Siregar Sherwin Parulian Tien
10 task retail service process : a model of customer service excellence
description Through SERVQUAL, AIDA, and past research on the retail service encounter, we conducted qualitative research in the form of an in-depth interview and focus group to develop the 10 Retail Service Process. This model focuses on key operations that a retail outlet should excel in to provide excellent customer service.
author2 Lee, Pui Mun
author_facet Lee, Pui Mun
Low, Brendan Shun Wei
Tey, Jack Kie
Siregar Sherwin Parulian Tien
format Final Year Project
author Low, Brendan Shun Wei
Tey, Jack Kie
Siregar Sherwin Parulian Tien
author_sort Low, Brendan Shun Wei
title 10 task retail service process : a model of customer service excellence
title_short 10 task retail service process : a model of customer service excellence
title_full 10 task retail service process : a model of customer service excellence
title_fullStr 10 task retail service process : a model of customer service excellence
title_full_unstemmed 10 task retail service process : a model of customer service excellence
title_sort 10 task retail service process : a model of customer service excellence
publishDate 2008
url http://hdl.handle.net/10356/8611
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