10 task retail service process : a model of customer service excellence
Through SERVQUAL, AIDA, and past research on the retail service encounter, we conducted qualitative research in the form of an in-depth interview and focus group to develop the 10 Retail Service Process. This model focuses on key operations that a retail outlet should excel in to provide excellent c...
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2008
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sg-ntu-dr.10356-86112023-05-19T06:09:04Z 10 task retail service process : a model of customer service excellence Low, Brendan Shun Wei Tey, Jack Kie Siregar Sherwin Parulian Tien Lee, Pui Mun Nanyang Business School DRNTU::Business::Marketing::Customer services Through SERVQUAL, AIDA, and past research on the retail service encounter, we conducted qualitative research in the form of an in-depth interview and focus group to develop the 10 Retail Service Process. This model focuses on key operations that a retail outlet should excel in to provide excellent customer service. 2008-09-24T07:23:09Z 2008-09-24T07:23:09Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8611 Nanyang Technological University application/pdf |
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DRNTU::Business::Marketing::Customer services Low, Brendan Shun Wei Tey, Jack Kie Siregar Sherwin Parulian Tien 10 task retail service process : a model of customer service excellence |
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Through SERVQUAL, AIDA, and past research on the retail service encounter, we conducted qualitative research in the form of an in-depth interview and focus group to develop the 10 Retail Service Process. This model focuses on key operations that a retail outlet should excel in to provide excellent customer service. |
author2 |
Lee, Pui Mun |
author_facet |
Lee, Pui Mun Low, Brendan Shun Wei Tey, Jack Kie Siregar Sherwin Parulian Tien |
format |
Final Year Project |
author |
Low, Brendan Shun Wei Tey, Jack Kie Siregar Sherwin Parulian Tien |
author_sort |
Low, Brendan Shun Wei |
title |
10 task retail service process : a model of customer service excellence |
title_short |
10 task retail service process : a model of customer service excellence |
title_full |
10 task retail service process : a model of customer service excellence |
title_fullStr |
10 task retail service process : a model of customer service excellence |
title_full_unstemmed |
10 task retail service process : a model of customer service excellence |
title_sort |
10 task retail service process : a model of customer service excellence |
publishDate |
2008 |
url |
http://hdl.handle.net/10356/8611 |
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1770566663863795712 |