10 task retail service process : a model of customer service excellence
Through SERVQUAL, AIDA, and past research on the retail service encounter, we conducted qualitative research in the form of an in-depth interview and focus group to develop the 10 Retail Service Process. This model focuses on key operations that a retail outlet should excel in to provide excellent c...
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Main Authors: | Low, Brendan Shun Wei, Tey, Jack Kie, Siregar Sherwin Parulian Tien |
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Other Authors: | Lee, Pui Mun |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/8611 |
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Institution: | Nanyang Technological University |
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