Case study on C.K. Tang Ltd.

This case looks at C.K. Tang's marketing strategy as it struggles to thrive amidst the current economic meltdown. It is based in a model of the retail exchange environment. Using a SWOT and a survey as a framework of analysis, the case assesses C.K. Tang's performances during this period.

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Bibliographic Details
Main Authors:	Chia, Sok Luan., Chin, Eileen Kwai San., Tan, Mei Peng.
Other Authors:	Tan, Thomas Tsu Wee
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Industries and labor
Online Access:	http://hdl.handle.net/10356/8643
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-8643
record_format	dspace
spelling	sg-ntu-dr.10356-86432023-05-19T05:44:59Z Case study on C.K. Tang Ltd. Chia, Sok Luan. Chin, Eileen Kwai San. Tan, Mei Peng. Tan, Thomas Tsu Wee Nanyang Business School DRNTU::Business::Industries and labor This case looks at C.K. Tang's marketing strategy as it struggles to thrive amidst the current economic meltdown. It is based in a model of the retail exchange environment. Using a SWOT and a survey as a framework of analysis, the case assesses C.K. Tang's performances during this period. 2008-09-24T07:23:28Z 2008-09-24T07:23:28Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/8643 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Industries and labor
spellingShingle	DRNTU::Business::Industries and labor Chia, Sok Luan. Chin, Eileen Kwai San. Tan, Mei Peng. Case study on C.K. Tang Ltd.
description	This case looks at C.K. Tang's marketing strategy as it struggles to thrive amidst the current economic meltdown. It is based in a model of the retail exchange environment. Using a SWOT and a survey as a framework of analysis, the case assesses C.K. Tang's performances during this period.
author2	Tan, Thomas Tsu Wee
author_facet	Tan, Thomas Tsu Wee Chia, Sok Luan. Chin, Eileen Kwai San. Tan, Mei Peng.
format	Final Year Project
author	Chia, Sok Luan. Chin, Eileen Kwai San. Tan, Mei Peng.
author_sort	Chia, Sok Luan.
title	Case study on C.K. Tang Ltd.
title_short	Case study on C.K. Tang Ltd.
title_full	Case study on C.K. Tang Ltd.
title_fullStr	Case study on C.K. Tang Ltd.
title_full_unstemmed	Case study on C.K. Tang Ltd.
title_sort	case study on c.k. tang ltd.
publishDate	2008
url	http://hdl.handle.net/10356/8643
_version_	1770567360289177600

Case study on C.K. Tang Ltd.

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