Case study on C.K. Tang Ltd.

• Main Authors: Chia, Sok Luan., Chin, Eileen Kwai San., Tan, Mei Peng.
• Other Authors: Tan, Thomas Tsu Wee
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/8643
• Institution: Nanyang Technological University

This case looks at C.K. Tang's marketing strategy as it struggles to thrive amidst the current economic meltdown. It is based in a model of the retail exchange environment. Using a SWOT and a survey as a framework of analysis, the case assesses C.K. Tang's performances during this period.