Tertiary students brand awareness of fuel card.

• Main Authors: Ong, Jin Chwen., Yeoh, Su Unn., Heng, Kiat Ying.
• Other Authors: Loi, Soh Loi
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/8703
• Institution: Nanyang Technological University

The is an exploratory study done on tertiary students brand awarness on fuel cards as well as their payment methods.It provides insight into some of the factors that affect their choice of payment modes.