Motorola : the mobile phone business in China

This project serves to provide a greater insight into Motorola's mobile phone business in China. The conditions in China were analysed and recommendations were made based on the marketing mix as to how Motorola can maintain its position as the leading mobile phone company in China.

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Bibliographic Details
Main Authors:	Ang, Shan Shan, Chng, Tze Kia, Lim, Zhi Hao
Other Authors:	Gupta, Vivek
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Information technology::Mobile commerce DRNTU::Business::Industries and labor
Online Access:	http://hdl.handle.net/10356/8792
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-8792
record_format	dspace
spelling	sg-ntu-dr.10356-87922023-05-19T05:44:56Z Motorola : the mobile phone business in China Ang, Shan Shan Chng, Tze Kia Lim, Zhi Hao Gupta, Vivek Nanyang Business School DRNTU::Business::Information technology::Mobile commerce DRNTU::Business::Industries and labor This project serves to provide a greater insight into Motorola's mobile phone business in China. The conditions in China were analysed and recommendations were made based on the marketing mix as to how Motorola can maintain its position as the leading mobile phone company in China. 2008-09-24T07:25:05Z 2008-09-24T07:25:05Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/8792 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Information technology::Mobile commerce DRNTU::Business::Industries and labor
spellingShingle	DRNTU::Business::Information technology::Mobile commerce DRNTU::Business::Industries and labor Ang, Shan Shan Chng, Tze Kia Lim, Zhi Hao Motorola : the mobile phone business in China
description	This project serves to provide a greater insight into Motorola's mobile phone business in China. The conditions in China were analysed and recommendations were made based on the marketing mix as to how Motorola can maintain its position as the leading mobile phone company in China.
author2	Gupta, Vivek
author_facet	Gupta, Vivek Ang, Shan Shan Chng, Tze Kia Lim, Zhi Hao
format	Final Year Project
author	Ang, Shan Shan Chng, Tze Kia Lim, Zhi Hao
author_sort	Ang, Shan Shan
title	Motorola : the mobile phone business in China
title_short	Motorola : the mobile phone business in China
title_full	Motorola : the mobile phone business in China
title_fullStr	Motorola : the mobile phone business in China
title_full_unstemmed	Motorola : the mobile phone business in China
title_sort	motorola : the mobile phone business in china
publishDate	2008
url	http://hdl.handle.net/10356/8792
_version_	1770564924641116160

Motorola : the mobile phone business in China

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