Comparative advertising in Singapore.
This report seeks to uncover alternative reasons as to why comparative advertising is less effective for Singaporean Chinese than Westerners.
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| Format: | Final Year Project |
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2008
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| Online Access: | http://hdl.handle.net/10356/8827 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-88272023-05-19T05:41:40Z Comparative advertising in Singapore. Lim, Choon Kiong. Looi, Amy Yen Fen. Tan, Shi Hui. Marshall, Roger Nanyang Business School DRNTU::Business::Advertising This report seeks to uncover alternative reasons as to why comparative advertising is less effective for Singaporean Chinese than Westerners. 2008-09-24T07:25:27Z 2008-09-24T07:25:27Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/8827 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Advertising |
| spellingShingle |
DRNTU::Business::Advertising Lim, Choon Kiong. Looi, Amy Yen Fen. Tan, Shi Hui. Comparative advertising in Singapore. |
| description |
This report seeks to uncover alternative reasons as to why comparative advertising is less effective for Singaporean Chinese than Westerners. |
| author2 |
Marshall, Roger |
| author_facet |
Marshall, Roger Lim, Choon Kiong. Looi, Amy Yen Fen. Tan, Shi Hui. |
| format |
Final Year Project |
| author |
Lim, Choon Kiong. Looi, Amy Yen Fen. Tan, Shi Hui. |
| author_sort |
Lim, Choon Kiong. |
| title |
Comparative advertising in Singapore. |
| title_short |
Comparative advertising in Singapore. |
| title_full |
Comparative advertising in Singapore. |
| title_fullStr |
Comparative advertising in Singapore. |
| title_full_unstemmed |
Comparative advertising in Singapore. |
| title_sort |
comparative advertising in singapore. |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/8827 |
| _version_ |
1770565088063782912 |