Identifying opinion leaders to promote organ donation on social media : network study

• Main Authors: Shi, Jingyuan, Salmon, Charles Thomas
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2018
• Subjects: Social Media; Health Promotion; DRNTU::Library and information science::Libraries
• Online Access: https://hdl.handle.net/10356/88381; http://hdl.handle.net/10220/45737
• Institution: Nanyang Technological University

Background: In the recent years, social networking sites (SNSs, also called social media) have been adopted in organ donation campaigns, and recruiting opinion leaders for such campaigns has been found effective in promoting behavioral changes. Objective: The aim of this paper was to focus on the di...