E-store loyalty: Longitudinal comparison of website usefulness and satisfaction

• Main Authors: Pee, Loo Geok, Jiang, James, Klein, Gary
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2018
• Subjects: E-store Loyalty; Experiential Evaluation
• Online Access: https://hdl.handle.net/10356/89041; http://hdl.handle.net/10220/44776
• Institution: Nanyang Technological University

Customer loyalty is vital to the survival of online stores. Many cross-sectional studies have shown that e-store loyalty is strongly affected by perceived website usefulness (PU) and satisfaction with a purchase experience. By its very nature, loyalty develops cumulatively over multiple purchases. Y...