Intercompetitor licensing and product innovation

• Main Authors: Jiang, Baojun, Shi, Hongyan
• Other Authors: Nanyang Business School
• Format: Article
• Language: English
• Published: 2019
• Subjects: Competition; DRNTU::Business::Marketing::Pricing; Intercompetitor Licensing
• Online Access: https://hdl.handle.net/10356/89077; http://hdl.handle.net/10220/48258
• Institution: Nanyang Technological University

This article explores how intercompetitor licensing between an incumbent and an entrant affects market competition and the entrant’s optimal product quality. In the model, the incumbent has a noncore technology that is used for the noncore attribute of the final product, and the entrant has a new...