The impact of death-related media information on consumer value orientation and scope sensitivity

• Main Authors: Jiang, Yuwei, Huang, Tak Zhongqiang, Huang, Irene Xun
• Other Authors: Nanyang Business School
• Format: Article
• Language: English
• Published: 2019
• Subjects: DRNTU::Business::Marketing::Consumer behavior; Death-related Media Information; Death Awareness
• Online Access: https://hdl.handle.net/10356/89093; http://hdl.handle.net/10220/48426
• Institution: Nanyang Technological University

This research examines how incidental exposure to death-related information in the media affects consumers’ value orientation and scope sensitivity to marketing stimuli. Five studies demonstrate that, in contrast to thoughts about one's own mortality, exposure to death-related information in th...