Is AMEX blue here to stay.

Evaluating the success of the launch of Amex Blue card.

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Bibliographic Details
Main Authors:	Tan, Jolynn., Hung, Yian Yian., Lee, Mei Lan.
Other Authors:	Tan, Thomas Tse Wee
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing
Online Access:	http://hdl.handle.net/10356/8911
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-8911
record_format	dspace
spelling	sg-ntu-dr.10356-89112023-05-19T06:24:07Z Is AMEX blue here to stay. Tan, Jolynn. Hung, Yian Yian. Lee, Mei Lan. Tan, Thomas Tse Wee Nanyang Business School DRNTU::Business::Marketing Evaluating the success of the launch of Amex Blue card. 2008-09-24T07:26:36Z 2008-09-24T07:26:36Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/8911 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing
spellingShingle	DRNTU::Business::Marketing Tan, Jolynn. Hung, Yian Yian. Lee, Mei Lan. Is AMEX blue here to stay.
description	Evaluating the success of the launch of Amex Blue card.
author2	Tan, Thomas Tse Wee
author_facet	Tan, Thomas Tse Wee Tan, Jolynn. Hung, Yian Yian. Lee, Mei Lan.
format	Final Year Project
author	Tan, Jolynn. Hung, Yian Yian. Lee, Mei Lan.
author_sort	Tan, Jolynn.
title	Is AMEX blue here to stay.
title_short	Is AMEX blue here to stay.
title_full	Is AMEX blue here to stay.
title_fullStr	Is AMEX blue here to stay.
title_full_unstemmed	Is AMEX blue here to stay.
title_sort	is amex blue here to stay.
publishDate	2008
url	http://hdl.handle.net/10356/8911
_version_	1770563820927844352

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