Is AMEX blue here to stay.

Evaluating the success of the launch of Amex Blue card.

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Bibliographic Details
Main Authors: Tan, Jolynn., Hung, Yian Yian., Lee, Mei Lan.
Other Authors: Tan, Thomas Tse Wee
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/8911
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Institution: Nanyang Technological University
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