Effectiveness of underpass advertising in Singapore : an exploratory study.
This paper focuses on attesting the effectiveness of underpass advertising in Singapore, particularly within the Orchard underpass, with a comparison of advertisements placed in scrolling panels versus stationary ones.
Saved in:
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8923 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |
| id |
sg-ntu-dr.10356-8923 |
|---|---|
| record_format |
dspace |
| spelling |
sg-ntu-dr.10356-89232023-05-19T06:09:03Z Effectiveness of underpass advertising in Singapore : an exploratory study. Ong, Cindy Yen Peng. Phang, See Mun. Teo, Xueli. Marshall, Roger. Marshall, Roger Nanyang Business School DRNTU::Business::Advertising This paper focuses on attesting the effectiveness of underpass advertising in Singapore, particularly within the Orchard underpass, with a comparison of advertisements placed in scrolling panels versus stationary ones. 2008-09-24T07:26:44Z 2008-09-24T07:26:44Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/8923 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Advertising |
| spellingShingle |
DRNTU::Business::Advertising Ong, Cindy Yen Peng. Phang, See Mun. Teo, Xueli. Effectiveness of underpass advertising in Singapore : an exploratory study. |
| description |
This paper focuses on attesting the effectiveness of underpass advertising in Singapore, particularly within the Orchard underpass, with a comparison of advertisements placed in scrolling panels versus stationary ones. |
| author2 |
Marshall, Roger. |
| author_facet |
Marshall, Roger. Ong, Cindy Yen Peng. Phang, See Mun. Teo, Xueli. |
| format |
Final Year Project |
| author |
Ong, Cindy Yen Peng. Phang, See Mun. Teo, Xueli. |
| author_sort |
Ong, Cindy Yen Peng. |
| title |
Effectiveness of underpass advertising in Singapore : an exploratory study. |
| title_short |
Effectiveness of underpass advertising in Singapore : an exploratory study. |
| title_full |
Effectiveness of underpass advertising in Singapore : an exploratory study. |
| title_fullStr |
Effectiveness of underpass advertising in Singapore : an exploratory study. |
| title_full_unstemmed |
Effectiveness of underpass advertising in Singapore : an exploratory study. |
| title_sort |
effectiveness of underpass advertising in singapore : an exploratory study. |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/8923 |
| _version_ |
1770566761012264960 |