The role of typeface curvilinearity on taste expectations and perception

People associate specific shape properties with basic taste attributes (such as sweet, bitter, and sour). It has been suggested that more preferred visual aesthetic features are matched to sweetness whereas less-preferred features are matched with tastes such as bitter and sour instead. Given the ra...

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Main Authors: Velasco, Carlos, Hyndman, Sarah, Spence, Charles
其他作者: Nanyang Business School
格式: Article
語言:English
出版: 2018
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在線閱讀:https://hdl.handle.net/10356/89351
http://hdl.handle.net/10220/44905
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