Gamification : influencing value-perception of target behaviors

• Main Authors: Hsueh, Vivian Hua Chen, Tan, Ryan Rui Yang
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2018
• Subjects: Perception; Construals; DRNTU::Social sciences::Communication
• Online Access: https://hdl.handle.net/10356/89926; http://hdl.handle.net/10220/46416; http://ceur-ws.org/Vol-1857/
• Institution: Nanyang Technological University

Existing scholarship of gamification has covered the effectiveness of different types of game design elements in specific applications. There is a need to understand why gamification may be capable of fulfilling these applications’ goals and how effective gamified experiences can be created or facil...