Gamification : influencing value-perception of target behaviors

• المؤلفون الرئيسيون: Hsueh, Vivian Hua Chen, Tan, Ryan Rui Yang
• مؤلفون آخرون: Wee Kim Wee School of Communication and Information
• التنسيق: مقال
• اللغة: English
• منشور في: 2018
• الموضوعات: Perception; Construals; DRNTU::Social sciences::Communication
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/89926; http://hdl.handle.net/10220/46416; http://ceur-ws.org/Vol-1857/

Existing scholarship of gamification has covered the effectiveness of different types of game design elements in specific applications. There is a need to understand why gamification may be capable of fulfilling these applications’ goals and how effective gamified experiences can be created or facil...