Exploratory study on coffee outlets in Singapore : a store image perspective

This research explores consumers' perception towards various coffee outlets in Singapore.

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Bibliographic Details
Main Authors:	Choo, Julia Qiu Li, Hon, Rosaline Sze Lin, Mae Oei, Elizabeth Shi Ni
Other Authors:	Low, Peter Issac Siow Siam
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/8996
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Institution:	Nanyang Technological University

Description
Summary:	This research explores consumers' perception towards various coffee outlets in Singapore.

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