Exploratory study on coffee outlets in Singapore : a store image perspective

• Main Authors: Choo, Julia Qiu Li, Hon, Rosaline Sze Lin, Mae Oei, Elizabeth Shi Ni
• Other Authors: Low, Peter Issac Siow Siam
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/8996
• Institution: Nanyang Technological University

This research explores consumers' perception towards various coffee outlets in Singapore.