Kraft : eating into the China snack food market.
This is a case study on Kraft's performance in the China Snack Foods Market. It considers the local culture and preferences, and performance of both local and international competitors.
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9010 |
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| Institution: | Nanyang Technological University |
| Summary: | This is a case study on Kraft's performance in the China Snack Foods Market. It considers the local culture and preferences, and performance of both local and international competitors. |
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