Kraft : eating into the China snack food market.

This is a case study on Kraft's performance in the China Snack Foods Market. It considers the local culture and preferences, and performance of both local and international competitors.

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Bibliographic Details
Main Authors:	Tan, Wei., Tay, Hwee Nei.
Other Authors:	Gupta, Vivek
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Industries and labor
Online Access:	http://hdl.handle.net/10356/9010
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

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record_format	dspace
spelling	sg-ntu-dr.10356-90102023-05-19T06:08:59Z Kraft : eating into the China snack food market. Tan, Wei. Tay, Hwee Nei. Gupta, Vivek Nanyang Business School DRNTU::Business::Industries and labor This is a case study on Kraft's performance in the China Snack Foods Market. It considers the local culture and preferences, and performance of both local and international competitors. 2008-09-24T07:27:38Z 2008-09-24T07:27:38Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/9010 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Industries and labor
spellingShingle	DRNTU::Business::Industries and labor Tan, Wei. Tay, Hwee Nei. Kraft : eating into the China snack food market.
description	This is a case study on Kraft's performance in the China Snack Foods Market. It considers the local culture and preferences, and performance of both local and international competitors.
author2	Gupta, Vivek
author_facet	Gupta, Vivek Tan, Wei. Tay, Hwee Nei.
format	Final Year Project
author	Tan, Wei. Tay, Hwee Nei.
author_sort	Tan, Wei.
title	Kraft : eating into the China snack food market.
title_short	Kraft : eating into the China snack food market.
title_full	Kraft : eating into the China snack food market.
title_fullStr	Kraft : eating into the China snack food market.
title_full_unstemmed	Kraft : eating into the China snack food market.
title_sort	kraft : eating into the china snack food market.
publishDate	2008
url	http://hdl.handle.net/10356/9010
_version_	1770567045450039296

Kraft : eating into the China snack food market.

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