Tourism development in the greater mekong subregion : whether to market the greater mekong subregion countries individually or as a whole for the Singapore based travel agents
The purpose of this report is to make a study of the most suitable way to market the Greater Mekong Sub region (GMS) countries: whether by single destination or by marketing the region as a whole.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9053 |
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| Institution: | Nanyang Technological University |