Tourism development in the greater mekong subregion : whether to market the greater mekong subregion countries individually or as a whole for the Singapore based travel agents

The purpose of this report is to make a study of the most suitable way to market the Greater Mekong Sub region (GMS) countries: whether by single destination or by marketing the region as a whole.

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Bibliographic Details
Main Authors: Soh, Lin Wee, Seah, Pei Ling, Aw, Sharon May Sze
Other Authors: McGovern, Ian
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9053
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Institution: Nanyang Technological University
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spelling sg-ntu-dr.10356-90532023-05-19T07:23:14Z Tourism development in the greater mekong subregion : whether to market the greater mekong subregion countries individually or as a whole for the Singapore based travel agents Soh, Lin Wee Seah, Pei Ling Aw, Sharon May Sze McGovern, Ian Nanyang Business School DRNTU::Business::Industries and labor The purpose of this report is to make a study of the most suitable way to market the Greater Mekong Sub region (GMS) countries: whether by single destination or by marketing the region as a whole. 2008-09-24T07:28:05Z 2008-09-24T07:28:05Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/9053 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Industries and labor
spellingShingle DRNTU::Business::Industries and labor
Soh, Lin Wee
Seah, Pei Ling
Aw, Sharon May Sze
Tourism development in the greater mekong subregion : whether to market the greater mekong subregion countries individually or as a whole for the Singapore based travel agents
description The purpose of this report is to make a study of the most suitable way to market the Greater Mekong Sub region (GMS) countries: whether by single destination or by marketing the region as a whole.
author2 McGovern, Ian
author_facet McGovern, Ian
Soh, Lin Wee
Seah, Pei Ling
Aw, Sharon May Sze
format Final Year Project
author Soh, Lin Wee
Seah, Pei Ling
Aw, Sharon May Sze
author_sort Soh, Lin Wee
title Tourism development in the greater mekong subregion : whether to market the greater mekong subregion countries individually or as a whole for the Singapore based travel agents
title_short Tourism development in the greater mekong subregion : whether to market the greater mekong subregion countries individually or as a whole for the Singapore based travel agents
title_full Tourism development in the greater mekong subregion : whether to market the greater mekong subregion countries individually or as a whole for the Singapore based travel agents
title_fullStr Tourism development in the greater mekong subregion : whether to market the greater mekong subregion countries individually or as a whole for the Singapore based travel agents
title_full_unstemmed Tourism development in the greater mekong subregion : whether to market the greater mekong subregion countries individually or as a whole for the Singapore based travel agents
title_sort tourism development in the greater mekong subregion : whether to market the greater mekong subregion countries individually or as a whole for the singapore based travel agents
publishDate 2008
url http://hdl.handle.net/10356/9053
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