Managerial biases and their differential impacts on marketing behaviour under different situations : a study using strategy simulation data.

• المؤلفون الرئيسيون: Goh, May San., Le, Thi Lan Huong., Zhuo, Jiepeng.
• مؤلفون آخرون: Lim, Lewis Kui Suen
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/9110

Research generally assumes that human biases produce a uniform (usually negative) effect on managerial behaviour regardless of the circumstances. However, it is possible that biases have different degrees and directions of effects under different circumstances. Knowing the differential impacts of bi...