Service brand equity.

Service brand equity.

Despite tremendous interest in brand equity, there is a significant lack of research in its existence and application, in service industries. This project explored service brand equity by applying an adapted customer-based brand equity framework to a service industry, in particular, the fast food in...

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Main Authors: Ow, Xiu Jing., Ching, Priscilla Wei San., Khng, Liling.
Other Authors: Hooi, Den Huan
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Product management
Online Access:http://hdl.handle.net/10356/9117
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-9117
record_format dspace
spelling sg-ntu-dr.10356-91172023-05-19T07:23:07Z Service brand equity. Ow, Xiu Jing. Ching, Priscilla Wei San. Khng, Liling. Hooi, Den Huan Nanyang Business School DRNTU::Business::Marketing::Product management Despite tremendous interest in brand equity, there is a significant lack of research in its existence and application, in service industries. This project explored service brand equity by applying an adapted customer-based brand equity framework to a service industry, in particular, the fast food industry. 2008-09-24T07:28:46Z 2008-09-24T07:28:46Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/9117 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Product management
spellingShingle DRNTU::Business::Marketing::Product management
Ow, Xiu Jing.
Ching, Priscilla Wei San.
Khng, Liling.
Service brand equity.
description Despite tremendous interest in brand equity, there is a significant lack of research in its existence and application, in service industries. This project explored service brand equity by applying an adapted customer-based brand equity framework to a service industry, in particular, the fast food industry.
author2 Hooi, Den Huan
author_facet Hooi, Den Huan
Ow, Xiu Jing.
Ching, Priscilla Wei San.
Khng, Liling.
format Final Year Project
author Ow, Xiu Jing.
Ching, Priscilla Wei San.
Khng, Liling.
author_sort Ow, Xiu Jing.
title Service brand equity.
title_short Service brand equity.
title_full Service brand equity.
title_fullStr Service brand equity.
title_full_unstemmed Service brand equity.
title_sort service brand equity.
publishDate 2008
url http://hdl.handle.net/10356/9117
_version_ 1770565889906704384

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