Typical management shortfalls in New Product Development (NPD) and their avoidance

• Main Authors: Foo, Say Wei, Bauly, John A.
• Other Authors: IEEE International Conference on Management of Innovation and Technology (1st : 2000 : Singapore)
• Format: Conference or Workshop Item
• Language: English
• Published: 2009
• Online Access: https://hdl.handle.net/10356/91311; http://hdl.handle.net/10220/4588; http://sfxna09.hosted.exlibrisgroup.com:3410/ntu/sfxlcl3?sid=metalib:EVII&id=doi:10.1109/ICMIT.2000.917379&genre=&isbn=0 7803 6652 2&issn=&date=2000&volume=&issue=&spage=450&epage=5&aulast=Bauly&aufirst=%20J%20A&auinit=&title=Proceedings%20of%20the%202000%20IEEE%20International%20Conference%20on%20Management%20of%20Innovation%20and%20Technology%2E%20ICMIT%202000%2E%20%60Management%20in%20the%2021st%20Century%27%20%28Cat%2E%20No%2E00EX457%29&atitle=Typical%20management%20shortfalls%20in%20new%20product%20development%20%28NPD%29%20and%20their%20avoidance%20%28for%20mass%20and%20batch%20produced%20products
• Institution: Nanyang Technological University

This paper briefly reviews one model of the total NPD process, viewed as a "strategic business process". The model is based upon that used by the UK Time to Market Association, [1][2], and its member companies, and put forward as being, for many NPD situations, a "best practice"...