Exploratory study of strategies of franchise retailing in Singapore : a case study perspective.

This research project explores franchise retailing strategies in Singapore.

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Bibliographic Details
Main Authors: Durgalakshmi., Lew, Shiyun., Tan, Gay Kuan.
Other Authors: Low, Peter Issac Siow Siam
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9135
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Institution: Nanyang Technological University
Description
Summary:This research project explores franchise retailing strategies in Singapore.