A study of mental depreciation and reference dependence.

This paper investigates the phenomenon called mental depreciation, which relates to the tendency for individuals to try to make their purchases worthwhile. Our research seeks to investigate if mental depreciation is influenced by product price reference points and disclosure formats.

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Bibliographic Details
Main Authors:	Chen, Zeling., Toh, Gerard Wen Wei., Ng, Robin Chun Wee.
Other Authors:	Tan, Hun Tong
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Management
Online Access:	http://hdl.handle.net/10356/9232
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Institution:	Nanyang Technological University

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record_format	dspace
spelling	sg-ntu-dr.10356-92322023-05-19T06:16:17Z A study of mental depreciation and reference dependence. Chen, Zeling. Toh, Gerard Wen Wei. Ng, Robin Chun Wee. Tan, Hun Tong Nanyang Business School DRNTU::Business::Management This paper investigates the phenomenon called mental depreciation, which relates to the tendency for individuals to try to make their purchases worthwhile. Our research seeks to investigate if mental depreciation is influenced by product price reference points and disclosure formats. 2008-09-24T07:29:57Z 2008-09-24T07:29:57Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9232 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Management
spellingShingle	DRNTU::Business::Management Chen, Zeling. Toh, Gerard Wen Wei. Ng, Robin Chun Wee. A study of mental depreciation and reference dependence.
description	This paper investigates the phenomenon called mental depreciation, which relates to the tendency for individuals to try to make their purchases worthwhile. Our research seeks to investigate if mental depreciation is influenced by product price reference points and disclosure formats.
author2	Tan, Hun Tong
author_facet	Tan, Hun Tong Chen, Zeling. Toh, Gerard Wen Wei. Ng, Robin Chun Wee.
format	Final Year Project
author	Chen, Zeling. Toh, Gerard Wen Wei. Ng, Robin Chun Wee.
author_sort	Chen, Zeling.
title	A study of mental depreciation and reference dependence.
title_short	A study of mental depreciation and reference dependence.
title_full	A study of mental depreciation and reference dependence.
title_fullStr	A study of mental depreciation and reference dependence.
title_full_unstemmed	A study of mental depreciation and reference dependence.
title_sort	study of mental depreciation and reference dependence.
publishDate	2008
url	http://hdl.handle.net/10356/9232
_version_	1770566762802184192

A study of mental depreciation and reference dependence.

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