A study of mental depreciation and reference dependence.

• المؤلفون الرئيسيون: Chen, Zeling., Toh, Gerard Wen Wei., Ng, Robin Chun Wee.
• مؤلفون آخرون: Tan, Hun Tong
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Management
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/9232

This paper investigates the phenomenon called mental depreciation, which relates to the tendency for individuals to try to make their purchases worthwhile. Our research seeks to investigate if mental depreciation is influenced by product price reference points and disclosure formats.