The good, the bad, and the airbrushed : a review of puffery in advertising

The good, the bad, and the airbrushed : a review of puffery in advertising

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Bibliographic Details
Main Author: Steele, Michael E.
Other Authors: AMIC Annual Conference on Skyways, Highways and Corridors : Asia's Communication Challenges (1997 : Kuala Lumpur) (vol. 1)
Format: Conference or Workshop Item
Published: 2008
Subjects:
DRNTU::Social sciences::Communication
DRNTU::Social sciences::Mass media
Online Access:https://hdl.handle.net/10356/92516
http://hdl.handle.net/10220/1570
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Institution: Nanyang Technological University

Internet

https://hdl.handle.net/10356/92516
http://hdl.handle.net/10220/1570

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