Promise you'll never leave me : relationship strength and switching behavior.

Promise you'll never leave me : relationship strength and switching behavior.

With relationship approach grown in popularity, this study attempts to examine the relationship between relationship strength and customer retention. A conceptual model is presented and empirical findings from survey conducted are discussed. The result of this study has shown that relationships inde...

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Main Authors: Hu, Shirley Shihui., Lin, Geraldine Yihui., Wee, Meei Ling.
Other Authors: Marshall, Roger
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
Online Access:http://hdl.handle.net/10356/9253
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-9253
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spelling sg-ntu-dr.10356-92532023-05-19T05:41:36Z Promise you'll never leave me : relationship strength and switching behavior. Hu, Shirley Shihui. Lin, Geraldine Yihui. Wee, Meei Ling. Marshall, Roger Nanyang Business School DRNTU::Business::Marketing::Consumer behavior With relationship approach grown in popularity, this study attempts to examine the relationship between relationship strength and customer retention. A conceptual model is presented and empirical findings from survey conducted are discussed. The result of this study has shown that relationships indeed do play a part in retaining customers’ loyalty. 2008-09-24T07:30:11Z 2008-09-24T07:30:11Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9253 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Hu, Shirley Shihui.
Lin, Geraldine Yihui.
Wee, Meei Ling.
Promise you'll never leave me : relationship strength and switching behavior.
description With relationship approach grown in popularity, this study attempts to examine the relationship between relationship strength and customer retention. A conceptual model is presented and empirical findings from survey conducted are discussed. The result of this study has shown that relationships indeed do play a part in retaining customers’ loyalty.
author2 Marshall, Roger
author_facet Marshall, Roger
Hu, Shirley Shihui.
Lin, Geraldine Yihui.
Wee, Meei Ling.
format Final Year Project
author Hu, Shirley Shihui.
Lin, Geraldine Yihui.
Wee, Meei Ling.
author_sort Hu, Shirley Shihui.
title Promise you'll never leave me : relationship strength and switching behavior.
title_short Promise you'll never leave me : relationship strength and switching behavior.
title_full Promise you'll never leave me : relationship strength and switching behavior.
title_fullStr Promise you'll never leave me : relationship strength and switching behavior.
title_full_unstemmed Promise you'll never leave me : relationship strength and switching behavior.
title_sort promise you'll never leave me : relationship strength and switching behavior.
publishDate 2008
url http://hdl.handle.net/10356/9253
_version_ 1770564359955677184

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