Promise you'll never leave me : relationship strength and switching behavior.

• Main Authors: Hu, Shirley Shihui., Lin, Geraldine Yihui., Wee, Meei Ling.
• Other Authors: Marshall, Roger
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/9253
• Institution: Nanyang Technological University

With relationship approach grown in popularity, this study attempts to examine the relationship between relationship strength and customer retention. A conceptual model is presented and empirical findings from survey conducted are discussed. The result of this study has shown that relationships inde...