Singaporeans' perceptions of multi-level marketing and its impact on their purchase decision process.

The main aim of this study was to find out Singaporeans' perceptions of multi-level marketing and whether it has affected their purchase decision process.

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Bibliographic Details
Main Authors:	Chan, Cho Chi., Choy, Kelvin Wing Hong., Seah, Henry Choon Hong.
Other Authors:	Shankar, Premila Gowri
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Multilevel
Online Access:	http://hdl.handle.net/10356/9275
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-9275
record_format	dspace
spelling	sg-ntu-dr.10356-92752023-05-19T06:24:03Z Singaporeans' perceptions of multi-level marketing and its impact on their purchase decision process. Chan, Cho Chi. Choy, Kelvin Wing Hong. Seah, Henry Choon Hong. Shankar, Premila Gowri Nanyang Business School DRNTU::Business::Marketing::Multilevel The main aim of this study was to find out Singaporeans' perceptions of multi-level marketing and whether it has affected their purchase decision process. 2008-09-24T07:30:25Z 2008-09-24T07:30:25Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9275 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Multilevel
spellingShingle	DRNTU::Business::Marketing::Multilevel Chan, Cho Chi. Choy, Kelvin Wing Hong. Seah, Henry Choon Hong. Singaporeans' perceptions of multi-level marketing and its impact on their purchase decision process.
description	The main aim of this study was to find out Singaporeans' perceptions of multi-level marketing and whether it has affected their purchase decision process.
author2	Shankar, Premila Gowri
author_facet	Shankar, Premila Gowri Chan, Cho Chi. Choy, Kelvin Wing Hong. Seah, Henry Choon Hong.
format	Final Year Project
author	Chan, Cho Chi. Choy, Kelvin Wing Hong. Seah, Henry Choon Hong.
author_sort	Chan, Cho Chi.
title	Singaporeans' perceptions of multi-level marketing and its impact on their purchase decision process.
title_short	Singaporeans' perceptions of multi-level marketing and its impact on their purchase decision process.
title_full	Singaporeans' perceptions of multi-level marketing and its impact on their purchase decision process.
title_fullStr	Singaporeans' perceptions of multi-level marketing and its impact on their purchase decision process.
title_full_unstemmed	Singaporeans' perceptions of multi-level marketing and its impact on their purchase decision process.
title_sort	singaporeans' perceptions of multi-level marketing and its impact on their purchase decision process.
publishDate	2008
url	http://hdl.handle.net/10356/9275
_version_	1770567524163780608

Singaporeans' perceptions of multi-level marketing and its impact on their purchase decision process.

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