Bank merger wave : understanding undergraduates' perceptions using servqual.
The objective of this study is to investigate the changes in customer perceptions regarding service quality of banks as a result of recent bank mergers.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9300 |
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| Institution: | Nanyang Technological University |