Study on the use of ethnic priming and target marketing on the attitudes towards models in print media.

Prior studies have shown that ethnicity of models moderate consumer response to targeted advertising. Our research extends this finding by showing how ethnic priming and target marketing can be effectively used in print media on Singaporean Chinese.

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Bibliographic Details
Main Authors:	Seah, Lynn Kia Leng., Lin, Kejin., Liao, Joan Huanting.
Other Authors:	Clark, Colin Mackinnon
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Advertising
Online Access:	http://hdl.handle.net/10356/9307
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-9307
record_format	dspace
spelling	sg-ntu-dr.10356-93072023-05-19T06:09:02Z Study on the use of ethnic priming and target marketing on the attitudes towards models in print media. Seah, Lynn Kia Leng. Lin, Kejin. Liao, Joan Huanting. Clark, Colin Mackinnon Nanyang Business School DRNTU::Business::Advertising Prior studies have shown that ethnicity of models moderate consumer response to targeted advertising. Our research extends this finding by showing how ethnic priming and target marketing can be effectively used in print media on Singaporean Chinese. 2008-09-24T07:30:52Z 2008-09-24T07:30:52Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9307 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Advertising
spellingShingle	DRNTU::Business::Advertising Seah, Lynn Kia Leng. Lin, Kejin. Liao, Joan Huanting. Study on the use of ethnic priming and target marketing on the attitudes towards models in print media.
description	Prior studies have shown that ethnicity of models moderate consumer response to targeted advertising. Our research extends this finding by showing how ethnic priming and target marketing can be effectively used in print media on Singaporean Chinese.
author2	Clark, Colin Mackinnon
author_facet	Clark, Colin Mackinnon Seah, Lynn Kia Leng. Lin, Kejin. Liao, Joan Huanting.
format	Final Year Project
author	Seah, Lynn Kia Leng. Lin, Kejin. Liao, Joan Huanting.
author_sort	Seah, Lynn Kia Leng.
title	Study on the use of ethnic priming and target marketing on the attitudes towards models in print media.
title_short	Study on the use of ethnic priming and target marketing on the attitudes towards models in print media.
title_full	Study on the use of ethnic priming and target marketing on the attitudes towards models in print media.
title_fullStr	Study on the use of ethnic priming and target marketing on the attitudes towards models in print media.
title_full_unstemmed	Study on the use of ethnic priming and target marketing on the attitudes towards models in print media.
title_sort	study on the use of ethnic priming and target marketing on the attitudes towards models in print media.
publishDate	2008
url	http://hdl.handle.net/10356/9307
_version_	1770565538947268608

Study on the use of ethnic priming and target marketing on the attitudes towards models in print media.

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