Practical application of product launch for iQue drink and iQue nest

• Main Authors: Chew, Sin Yee, Eu, Shini, Nai, Nicole Miao Pei
• Other Authors: Han-Wong, Soke Yin
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Product management
• Online Access: http://hdl.handle.net/10356/9344
• Institution: Nanyang Technological University

This report illustrates the preparation process of the launch of two new products, namely the iQue Drink and iQue Nest. The students dealt mainly with packaging the products and introducing them into the market via various promotional tools.